Hoby is a founding member and partner of Liminal Collective.

His experience sits at the intersection of innovation, technology and athlete performance, in sport and in business. He has been a senior leader for brands such as Nike, Converse, Skullcandy, Astro Gaming and Volcom, as well as being a board director or advisor for organizations in endurance sports, physical regeneration and recovery, and human performance private equity.

Hoby is a certified Crossfit coach, and when he’s not killing a quick Filthy Fifty, catch him if you can on an Ironman transition or on mile 45 of a trail run.

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